The first font I have chosen to use is the one above. I have chosen this font for the name of the artist and the title of the album for the digipak. I have also chosen to use this font for the text on the advertisement, this is because I felt using the same font throughout the digipak and the advertisement would make the overall house style of the axillary products fluent and therefore the audience would associate both products with each other. I have chosen a strong sans serif font to contrast against the soft images and editing that I will be using when designing my Digipak and advertisement, thus leading the text to stand out and make the digipak and advertisement look stronger.
The second font that I will be using on my digipak and advertisement is in a hand written style. The purpose for using this font is to recreate the artists' signature, this I feel will add a more personal touch to the overall products.
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