Here I have researched some Indie/acoutsic genre digipak covers and advertisements. I felt this was important to do as looking at some products that are on the market that fit with the same genre I am designing for will help me to develop the house style for my digipak. For example all fonts that are used on each of the digipaks are strong, yet are not too overpowering. This ensures that the focus is on the artist, much like the editing that is used in the genres music videos. Soft editing/colours have been used on many of these products, particularly Gabrielle Aplin's and Laura Mvula's. Laura Mvula's digipak front cover again reiterates that fact that the focus is on the artist rather than overcrowding the cover. You can tell this as the cover features only an extreme close up of the artist and the album title and artist name. When producing my own digipak I aim to not overcrowd each of the sides keeping a minimal house style, therefore fitting in with the genre. Gabrielle Aplin's digipak covers also include the handwritten signature of the artist, an element I aim to feature on my own digipak. Looking at an advertisement for Nina Nesbitt's recent album you can again see that an extreme close up has been used (to fulfil the demand from the record label) and has features such as the release date. Again the font is feminine yet strong enough to stand out against the background. The location of each of the images is again a natural location, an element that seems to be always included in this particular genre, again this will be featured in my own ancillary products.
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