Focus group feedback on Music Video

Here is the focus group feedback for our music video.
This was important to do as we needed to gather feedback on the music video rom our target audience. The target audience was mainly teenage females, yet not excluding young males as well. Due to this we have three females and two males within the focus group to highlight what they felt was good about the video and areas we could improve on. During the discussion various elements of our video were highlighted as being successful. These are elements such as; a clear focus on the artist, cinematic images throughout, a clear link between the lyrics and visuals and a good amount of lip syncing. Areas for improvement that we could improve was a shot that had the reflection of the camera in it and the suggestion that with the black and white editing, we could fade it into shot more. Due to the fact that the camera being visible in one shot was only noticed by one member of the focus group with the others pointing out that they did not notice it along with our tight deadline we will not be editing this shot again. We will also not be editing the large part of our video that included the flashback as again this would be very time consuming considering our time scale however we have watched our video again and seen and acknowledged these issues.