Target Audience:
The target audience for my music video will be the teenage/young adult age group. I think this would be a good target audience as my artist is of that age group, as am I so I think it would be easier to achieve a good music video having some perspective of what that target audience is looking for. Also the lyrics to the song seem to be repeatable to the teenage audience, that being a happy song with elements of young love.
The song:
The song is an original recording by the artist herself which is based around 'The best mistake' in reference to her love interest and her need to escape him, or escape the world to be with him.
Style of video:
The style of video I have chosen is going to be a narrative video with aspects of a performance video as their will be shots of the artist playing her guitar.
Visuals:
Most of the visuals of the video will be shot at the beach, we thought this would be a clever idea as the sea has a sense of infinity and many people also travel to the beach to find an escape, therefore this would be fitting with the lyrics and meaning of the music video.
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