Further Music Video Planning

Here is some further planning around the footage of our music video 'The Best Mistake'. We have applied theorists' ideas such as Andrew Goodwin to the planning of the music video by using the star iconography within the video such as our actor playing the guitar throughout most of the visuals. We have again applied the theory of Andrew Goodwin by including the demand for close up shots of the artist by the record label. This is a feature we aim to use within our music video by having a range of close ups of the actor. 

As you can see we have briefly described what will happen in the music video and included a range of camera shots, the props that we will need to film the video and when we plan to film our test footage. 

Music video Practical Production Treatment

Initial music video planning ideas- treatment

Music Video – Practical Production Treatment and Plan for Edit
Audio: Music and Lyrics	Time	Images
Beginning Instrumental	0-19	Long shot through the car window of the mise-en-scene Giving an initial idea of the surroundings.
First Verse: Lets put on our running shoes feel the light on our faces breathing contaminated lives as we try to escape it see I never belonged here cause I always belonged to you and with our contaminated lives there’s only one thing we can do	20-22 23-26 27-30 31-34 35-42 43-49	Close up of the artist singing in the car Medium close up of the artist getting out of the car- looking around at the mise-en-scene, beach/natural area Close up of the artist looking out to sea singing the lyrics at this timing. Medium close up of the artist heading towards the beach/ turn long shot Long shot from behind- getting the back of the artist and the beach scenery- over the shoulder shot of her looking at an image of her love interest in which she claims to be her ‘best mistake’. Medium close up to close up of the artist singing the lyrics of the song at this timing on the beach, playing her guitar.
Chorus: We both need to leave our homes find a sanctuary Though I’m vulnerable and know it for once it doesn’t scare me And this leap of faith in a darkened place will be the best mistake I ever made You are the best mistake I ever made You are the best mistake I ever made You are the best mistake I ever made You are the best mistake The best mistake (Instrumental)	50-54 55-58 59-1:06 1:07-1:09 1:10-1:13 1:14-1:16 1:17-1:120 1:21-1:23 1:24-1:29	Establishing shot of the arcade and the artist and her friends Medium close up of the artist and her friends playing arcade game and laughing together Medium long shot of the artist walking along the peer Frontal close up of the artist of the pier lip syncing to the lyrics at this particular timing. Pan of the artists legs downwards to her feet Close up of the artists feet walking along the pier Pan upwards from the pier floor to an overlooking shoot of the beach Medium shot of the artist on the pier looking downwards smiling and playing her instrument (guitar) Shot of the sky/sun shinning, long shot turn medium shot.
Second Verse: Let’s give ourselves new names for who we are when we are together Let’s ignore everything outside of our skin People places or weather See I always belonged here cause right now here means with you Here’s my contaminated heart its telling me it belongs to you	1:30-1:36 1:37-1:42 1:43-1:45 1:46-1:53 1:54-2:01	Close up of the artist looking at the picture of her love interest and smiling/laughing Medium close up turn close up, of the artist playing her guitar on the beach and smiling Medium shot turn long shot from behind of the artist walking down the beach with her friends and getting the image of her love interest out of her pocket. Looking at the picture of her love interest whilst walking. Close up of the artist turning her head towards the camera and smiling (thinking of the image)
Chorus: We both need to leave our homes find a sanctuary Though I’m vulnerable and know it for once it doesn’t scare me And this leap of faith in a darkened place will be the best mistake I ever made You are the best mistake I ever made You are the best mistake I ever made You are the best mistake I ever made You are the best mistake The best mistake (Instrumental) Third Verse: See I never belonged here I could feel it in your voice that night So here’s our contaminated hearts together they seem to feel right	2:02-2:05 2:06-2:10 2:11-2:17 2:18-2:21 2:22-2:25 2:26-2:29 2:30-2:32 2:33-2:35 2:36-2:49 2:50-2:57 2:58-3:05	Close up of the artist singing this particular lyric whilst also looking at the image of her love interest Extreme close up of the artists hands playing her guitar Pan along the guitar Close up of the artists lips smiling and singing best mistake Medium shot of the artist playing guitar whilst singing chorus best mistake ^^ ^^ ^^ Pan around the beach mise-en-scene Medium shot of the artist and her friends around a beach campfire (establishing shot) Close up of the bonfire sparks
Chorus: We both need to leave our homes find a sanctuary Though I’m vulnerable and know it for once it doesn’t scare me And this leap of faith in a darkened place will be the best mistake I ever made You are the best mistake I ever made You are the best mistake I ever made You are the best mistake I ever made You are the best mistake The best mistake (Instrumental) The best mistakeee (instrumental ending)	3:06-3:09 3:10-3:13 3:14-3:21 3:22-3:25 2:26-3:29 3:30-3:33 3:34-3:35 3:36-3:39 3:40-3:51 3:52-3:54 3:55-4:00	Close up of the artist playing her guitar around the bonfire Extreme close up of artist playing instrument with bonfire scenery Close up of the artist smiling and looking at the image of her love interest Close up of the artist and her friends with sparklers Extreme close up of the artist with a sparkler laughing and singing. Extreme close up of artists hands holding the sparkler Long shot of the artists friend tapping her on the shoulder encouragingly and smiling. Close up of the artist looking at the image of her love interest for the final time. Over the shoulder shot of the artist watching the sun going down Extreme close up of the artist smiling and lip syncing ‘the best mistakeee’ Closing shot of the beach whilst the sun goes down with ‘the end’ written on the shot

h

hERE

First meeting with our Artist

Below is a diary of notes taken at the first meeting we had with our artist. We included the points that we had highlighted when talking and what will be furthermore what will be featured in the video.

As you can see we have also discussed when filming will start and when we plan to take test shots of the location and also make a health and safety check before we plan to film.

Music Video Storyboard

Here is the storyboard of our music video. We have included the types of camera shots and angles that we will be using including close ups of the artist and a range of different angles of the location.

Initial Video Ideas

Here we have brainstormed ideas for what our video will entail. As you can see we have produced a range of ideas and thoughts on what elements will be featured in our video.

Close Analysis on Music Video's

The first music video I am going to analyse is Beyonce's 'If I were a boy'. I think this video is a representation of a really good narrative styled video. The story Beyonce is portraying in her video is of a relationship where one of the people are not treated as well as they should be, yet it is an attempt to open the eyes of the other person and to make them see what they are doing and how they would feel if they were in thier shoes. The video also includes the diagetic sound of Beyonce and her love interest talking at the beginning and towards the end, I believe this to be quite an effective addition to the video as it helps to explain the purpose of the video, although the narrative style is easy to understand, this element further explains the message at hand. I also really like this video as I think the black and white theme ties in well with the theme of this song (heartbreak and sadness), and is also very different to her other music videos.
The camera angles and shots that are mainly present in this video rage from close ups to show the expression of the artist, mid shots show both of the characters within the video and establishing shots (for example outside the cafe) so that the audience gains an understanding of the location the video is in. 
The mise en scene within Beyonce's video is in America and the costumes that are present represent the two different jobs that the characters hold within their day to day life. 
The editing in this video is typical of pace editing: The visuals fit with the pace of the song. 
Representation has also been featured in this video. The representation of men within this video is negative in the fact that the lyrics are stating that they do not care how they hurt their partners with the visuals linking deeply with this in the way the  been presented to be heartless. The male gender has also been represented negatively within this video due to the lyrics stating that their is a double standard when it comes to sexual promiscuity by men and women.
The representation of women within this video is that they are typically over shadowed by the male gender. This can be inferred in the visuals where the female character would not go out with their friends as they were upset, yet the male character did. However this video still includes as sense of sexualisation of the female body. I believe this is present when Beyonce is getting changed, I feel that this has been included so that the video still applies to the male gender, as do many of her other videos. 
This video shows characteristics from Goodwin's theory of music videos in the fact that there are many close ups of the artist in the performance. Lighting has also been used cleverly in this video  during the part when the artist gets into the car towards the start of the video. The lighting has been used with the reflection of the trees covering her colleague. This is representing that the focus of the video is about her and not him. Furthermore lighting has been used in the club. The lighting is dark and the location has a lot of shadows. Although this is typical of a club, this has been used to represent the actions that are going on with the characters and how it is wrong and should not be seen.

Example of a close up shot of the artist with the black and white editing. This would be included in an aim to please the demand for close ups from the producers/record labels and to add to the overall feel of the video (sadness and heartbreak).

An example of where the lighting has been used to reiterate that the focus of the video is on the female character and not the male. The trees are covering the male whereas the female is still visable.

The second video I am going to analyse is Rihanna's 'Pour It Up'

I have chosen to analyse this music video as I feel it conforms to a range of genre conventions.
For example Laura Mulvey stated that within music videos, women are likely to be an object of the 'male gaze' in which sexualising of the female body is profoundly evident making their status simply an object.
I feel that this video conform to Laura Mulvey's theory as throughout the video the dancers are dressed, and dancing extremely provocatively. I feel that the lyrics at the beginning of this song link to this idea also. This is because the part where Rhianna states 'strip clubs' is a typically male location where women are viewed, again fitting with the idea that women are males' objects. The actual artist herself fits with this theory on music videos as she herself is dressed in next to nothing and most of the visuals are featured around her body.
Another feature that this video entails is the showing of materailistic features. This is found in many pop/hip hop music videos and is present where Rihanna is shown on a throne holding and throwing money, wearing a fur coat and seems to be covered in diamonds and gold.
The video has been editing using dark colours, in particular a green smoke. This is to reflect the location of the video and the lyrics that are featured in the song. The editing of the waterfall in the background fits with the wet look that the dancers/artist have been styled with again a focus on their bodies.

The third video I am going to be analysing is  Alli Simpson's 'why I'm single'.
This video is a brilliant example of a teenage pop music video. The artist is situated in her bedroom and seems to be telling the story (which happen to be the lyrics) through a pink phone presumably to her friend. This features the colour pink, representing the girly feel to the video and also a sense of innocence and being young. The fact that she is singing the lyrics into the phone is relatable as many teenage girls will have spoken about heartbreak on the phone to their friends. Throughout the video the artist is seen wearing many different colour pinks and holding a teddy bear. This again represents the sense of innocence that the video is conveying which relates to the lyrics that are stating she is single through no fault of her own and has been hurt by her previous relationships, the teddy bear also represents her age.
The video shows intertextuality with the lyrics and the visuals as the artist draws 'why I'm single' over a picture of her ex boyfriend. This promotes the track and is a reference to the title of the song and what the lyrics are about.
Throughout the video the artist conveys a typical teenage girl by dressing up, having fun and looking through her wardrobe, this makes the artist and video relatable to the teenage girl it is intended for.

Music Video Artist

The Artist I am going to be working is called Kirsten Powell, she has supported Nina Nesbitt on tour and has her own single available to download on itunes.

She also has a Facebook page available to 'like'          
                                                              













The genre of music that she plays will be:

We have also spoken with the artist who has given us a song to be able to brainstorm ideas on how we would like the video to look and the types of props that could be included in the video, however we will also take the artists individual style into consideration when brainstorming our final ideas and plan for what the video will entail.

Furthermore Kirsten has also given us a recording of the song that we have listened to, to be able to come up with the best plan for our video including when the shots and scenes will change depending on the beat of the song. I think that our artist will be reliable as we live in the same area as her and also went to high school with her, she is really willing to work with us on our A level media project and even seems excited to.            

Music Video Proposal

Target Audience: 
The target audience for my music video will be the teenage/young adult age group. I think this would be a good target audience as my artist is of that age group, as am I so I think it would be easier to achieve a good music video having some perspective of what that target audience is looking for. Also the lyrics to the song seem to be repeatable to the teenage audience, that being a happy song with elements of young love.

The song: 
The song is an original recording by the artist herself which is based around 'The best mistake' in reference to her love interest and her need to escape him, or escape the world to be with him.

Style of video:
The style of video I have chosen is going to be a narrative video with aspects of a performance video as their will be shots of the artist playing her guitar.

Visuals:
Most of the visuals of the video will be shot at the beach, we thought this would be a clever idea as the sea has a sense of infinity and many people also travel to the beach to find an escape, therefore this would be fitting with the lyrics and meaning of the music video.

Andrew Goodwin's theory

Andrew Goodwin was a director who studied music videos. When studying music videos he said there was a pattern/narrative that was present in every music video.He also said there were three types of videos, these are:
Narrative videos- 
Tell a story and viewers have a direct interpretation of the lyrics
Has a clear start middle and end.
Examples of these videos include Rizzle Kicks lost generation

Performance videos-
Include footage of the artist/s performing for example Beyonce's End of time.

Concept music videos-
Have no match between the music,lyrics and video
The viewers have to work out the meaning.

HOWEVER SOMETIMES THESE CATEGORIES CROSS OVER 

Andrew Goodwin also said there was a direct relationship with the lyrics and the visuals in the video, a relationship with the music and video eg. upbeat visuals correspond and particular genres have own video style and iconography (visual style).
ICONOGRAPHY- Any style that is representative of the subject/artist eg. Adele, Jay Z and Beyonce. The artist develops their own star iconography.

Furthermore Andrew Goodwin said there was a demand on the part of the record label for lots of close ups of the main artist eg. Biffy Clyro.
Voyeurism is one continuous shot and is not present in performance videos.
From the POV of the camera and monitors show what is being filmed. Eg. Take That
Inter textual references either to other videos or films/tv texts Eg. Take That and Adele