Chosen image for my advertisement

Here is the image I have chosen to use on my advertisement for my digipak. I have chosen to use this image as it is the same as the one I have used on the front of my digipak. I felt it would be clever ti use the same image as the audience will the associate both products and when looking at the advertisment, may remember what the lead image was on the advertisement and therefore identify the digipak more easily when purchasing. This image also fufils the demands from record labels to have close ups of the artist, as it is a medium shot whilst still fits with the overall house style of pink (as she is wearing the colour) that has been used throughout the music video and in elements of the digipak.

Digipak mood board

Above is the mood board for my Digipak. 

I have chosen visual images that represent the setting/location of the images I plan to use and the overall effect I aim to achieve, this being forest scenery with fields and flowers. Due to the genre of music I am aiming my Digipak for (indie/pop) I have chosen a very romantic scene to set my Digipak images in.